Rocky Mount officials discuss strategic growth and power planning for new industries

The City Council Retreat held on March 19, 2025, in Rocky Mount, Nash County, focused on strategic planning for economic growth and power management in the region. The meeting began with discussions on job growth and the challenges of filling positions in various industries. Council members emphasized the need for a detailed strategic plan to attract and retain businesses, particularly in sectors like warehousing and pharmaceuticals.

A significant portion of the conversation revolved around the importance of credentialing and training programs to prepare the local workforce. The council highlighted the success of companies like Natron, which is gaining attention for its innovative battery technology. The discussion underscored the need for Rocky Mount to position itself strategically to attract industries that require less power, as the expansion of existing facilities could limit future opportunities.

Power management was a critical topic, with council members addressing the city's current capacity and future needs. They discussed the implications of recruiting new industries on residential power rates, noting that while Rocky Mount has some of the lowest residential rates in North Carolina, many households still struggle with costs. The council plans to conduct a cost of service study to evaluate the balance between industrial growth and residential power affordability.

The meeting also touched on the development of the Carolina Connector, with plans for significant warehouse space that could enhance the region's logistics capabilities. The council discussed the potential for this development to compete with major ports, further positioning Rocky Mount as a logistics hub.

In conclusion, the retreat highlighted the city's commitment to strategic economic planning, workforce development, and power management as essential components for fostering growth and ensuring the well-being of its residents. The council plans to continue these discussions in upcoming meetings, focusing on actionable strategies to achieve their goals.