Westopolis lodging tax rebounds nearly back to pre-pandemic levels by 2024

Lodging tax revenue in St. Louis Park is on the rise, nearing pre-pandemic levels, as city leaders celebrate a significant rebound from the impacts of COVID-19. During the March 17, 2025, City Council meeting, officials highlighted that lodging tax collections are just 1% shy of the record year of 2019, marking a promising recovery trajectory since the pandemic's onset in 2020.

The discussion centered around the performance of Discover St. Louis Park, which has been instrumental in promoting local tourism since its establishment in 2011. The organization reported consistent growth in lodging tax revenue until the pandemic caused a sharp decline. However, projections made by industry experts in 2020 predicted a return to 2019 levels by 2024, a forecast that is now nearly realized.

City officials noted the seasonal nature of hotel occupancy, with peaks typically occurring in the second and third quarters. To capitalize on this, they are focusing on attracting events during the slower first and fourth quarters, offering incentive grants to planners and youth sports groups to fill gaps in bookings.

A highlight of the meeting was the mention of the "Taylor Swift effect," referencing the spike in hotel occupancy during her concerts in June 2023. Similarly, a recent Morgan Wallen concert also contributed to increased hotel activity, demonstrating the significant impact of major events on local tourism.

As St. Louis Park continues to recover, city leaders remain optimistic about the future, anticipating that 2025 will bring even greater success for the local hospitality industry.