The Assembly Committee on Forestry, Parks and Outdoor Recreation convened on May 2, 2023, to discuss Assembly Bill 98, which aims to enhance the visibility of local businesses along snowmobile trails on Department of Natural Resources (DNR) property. This proposed legislation has garnered strong support from the Association of Wisconsin Snowmobile Clubs (AWSC), emphasizing its potential benefits for both snowmobilers and local economies.

The bill would allow snowmobile clubs to install guide signs that feature the names of businesses providing essential services such as fuel, food, and lodging. Currently, administrative rules restrict the placement of such signs on DNR-managed trails, creating challenges for snowmobilers seeking necessary amenities. AWSC representatives, including President Laurie Heidemann, highlighted that these signs are crucial for navigation and safety, especially in unfamiliar areas or during adverse weather conditions.

Heidemann explained that the signs would not be large billboards but rather simple guide signs adhering to established criteria, ensuring they blend into the natural landscape while providing vital information to riders. The signs would help snowmobilers locate businesses that are often well-known landmarks, enhancing their overall experience on the trails.

The committee also discussed amendments to the bill that would allow for a more streamlined process for erecting and removing these signs, addressing concerns raised by the DNR regarding compliance with procurement rules. This collaborative approach aims to ensure that the signs are maintained properly and do not mislead other trail users.

Committee members expressed support for the bill, recognizing its potential to improve safety and accessibility for snowmobilers. Representative Brunchinski emphasized the importance of these signs for peace of mind while navigating remote areas, particularly during the winter months when conditions can be challenging.

As the committee moves forward, the focus will remain on balancing the needs of recreational users with the interests of local businesses, ensuring that the trails remain safe and enjoyable for all. The next steps will involve further discussions and potential revisions to the bill before it is brought to a vote.