Tourism Industry Reports Rising ADR Amid Decreased Room Availability Post COVID

The Citrus County Tourist Development Council meeting on December 11, 2024, highlighted key trends in the local tourism industry, particularly regarding occupancy rates and average daily rates (ADR) for accommodations.

During the meeting, it was reported that occupancy in Citrus County stands at 75.9%. This figure indicates a strong demand for lodging in the area. Additionally, the ADR has shown an upward trend, which is a positive sign for local businesses. However, there are concerns regarding the ADR remaining high post-COVID, as international tour operators have expressed dissatisfaction with room prices, stating they are still too expensive.

The meeting also addressed a significant challenge: room availability. This issue has been acknowledged as a widespread problem across the state, impacting the overall tourism experience.

In summary, while Citrus County's tourism sector shows promising occupancy rates and a recovering ADR, the high costs and limited room availability present ongoing challenges that need to be addressed to ensure continued growth in the industry.