During the Citrus County Tourist Development Council meeting on November 13, 2024, significant updates were shared regarding the marketing efforts aimed at promoting tourism in the region. The council highlighted the success of their promotional materials from the previous year, which included the distribution of over 300,000 printed guides and more than 1 million digital downloads of the Visit Florida guide.

These figures indicate a strong interest in the area, suggesting that the marketing strategies employed are effectively reaching potential visitors. The council also reported running multiple advertisements in the Outdoor Sportsmen Group during fiscal year 2024, with placements in key months such as March, April, May, and August. This campaign reached an estimated 680,000 readers, further amplifying Citrus County's visibility among outdoor enthusiasts.

The discussions emphasized the importance of these marketing initiatives in driving tourism, which is vital for the local economy. As Citrus County continues to enhance its promotional efforts, the council's focus on reaching diverse audiences through both print and digital platforms appears to be a promising strategy for attracting visitors and boosting local businesses.

Looking ahead, the council's commitment to innovative marketing will be crucial as they aim to build on this momentum and further establish Citrus County as a premier destination for tourists.