Local businesses see occupancy boost post-hurricane despite challenges facing nearby towns

November 14, 2024 | Citrus County, Florida


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Local businesses see occupancy boost post-hurricane despite challenges facing nearby towns
The Citrus County Tourist Development Council met on November 13, 2024, to discuss the ongoing recovery from recent hurricanes and its impact on local tourism. A key focus of the meeting was the uptick in hotel occupancy, attributed to residents and displaced individuals seeking accommodations in local hotels due to damage to vacation rentals, particularly those along the water.

Council members expressed optimism about the upcoming spring season, anticipating an influx of visitors from neighboring areas that suffered significant damage. The discussions highlighted how the devastation in places like Taylor County could redirect tourism to Citrus County, which is seen as a potential beneficiary of this unfortunate situation. Local businesses are hopeful that this shift will lead to increased spending in the community.

Chris Kingry, a local business owner and council member, shared his experiences from the past year, emphasizing the importance of promoting Citrus County as a destination. He noted that despite the challenges posed by the hurricanes, there is a renewed opportunity to attract visitors, particularly those who may have previously chosen other locations. Kingry's involvement in fishing tournaments has also helped raise awareness of Citrus County, as he frequently engages with potential tourists during his travels.

The council unanimously approved a motion to recommend a sponsorship package to the Board of County Commissioners, signaling a commitment to bolster local tourism efforts. The meeting concluded with a sense of community pride and determination to recover and thrive in the face of adversity.

As Citrus County continues to rebuild, the council's proactive approach aims to ensure that the area remains a vibrant destination for visitors, ultimately benefiting local businesses and the economy.

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