The Citrus County Tourist Development Council meeting on November 13, 2024, highlighted the significant role of local businesses in promoting tourism and community engagement. A key discussion centered around 44 Tackle, a prominent freshwater tackle store in Florida, which is recognized as one of the top three in the state. The store is not only a retail hub but also serves as an informal welcome center for visitors, providing fishing tips and recommendations for local restaurants and accommodations.

Representatives from 44 Tackle shared their success in branding and community involvement, noting that they will have two participants in the upcoming Bassmaster Classic, further enhancing their visibility. The store has adapted its merchandising strategies to attract brands seeking representation, akin to larger retailers like Walmart.

Employees at 44 Tackle, many of whom are local and experienced tournament fishermen, pride themselves on their deep knowledge of the area. This expertise extends to their customer service, where they offer personalized advice and recommendations, distinguishing them from typical call center operations. Their commitment to customer interaction has contributed to their reputation and success in online sales.

The meeting underscored the importance of local businesses like 44 Tackle in fostering tourism and community spirit in Citrus County. As these businesses continue to thrive, they play a crucial role in attracting visitors and enhancing the local economy.