In a vibrant meeting held on November 13, 2024, the Citrus County Tourist Development Council gathered to discuss the exciting developments in local tourism, particularly through the lens of outdoor activities and media exposure. The atmosphere buzzed with enthusiasm as representatives shared updates on a popular hunting and fishing show that has been gaining traction over the past three seasons.

The show, which airs on Waypoint TV, has successfully showcased the natural beauty and recreational opportunities of Citrus County, including Crystal River, Inverness, and Homosassa. This year, the production team plans to diversify its content by introducing a bow fishing segment and a unique hybrid episode that combines turkey hunting with fishing. These efforts aim to highlight the county's rich wildlife management areas and promote activities beyond the well-known fishing and scalloping experiences.

With a commitment to enhancing visibility, the show will produce 12 episodes this season, each lasting 22 minutes, and will feature a robust advertising strategy that includes 10 commercials per episode. The team anticipates a significant increase in viewership, projecting over 250,000 views per month during peak airing times from April to July. This surge is attributed to a strategic focus on linear airings, which are expected to double in frequency compared to the previous year.

The council also discussed sponsorship opportunities, emphasizing the importance of financial backing to expand the show's reach. Various sponsorship packages were presented, with the platinum level offering extensive promotional benefits, including custom commercials and increased social media exposure. The goal is to attract more visitors to Citrus County, particularly in the wake of recent challenges posed by hurricanes.

As the meeting concluded, the sense of optimism was palpable. The collaborative efforts between local businesses, media, and the tourism council are set to not only boost the local economy but also to showcase the unique charm and adventure that Citrus County has to offer. With plans to engage a wider audience through innovative content and strategic partnerships, the future looks bright for tourism in this picturesque part of Florida.