On November 13, 2024, the Citrus County Tourist Development Council convened to discuss key initiatives aimed at enhancing tourism and economic development in the region. The meeting highlighted several important topics, including marketing strategies, partnerships with local businesses, and the promotion of outdoor activities.

A significant focus of the meeting was the ongoing collaboration with local fishing and boating industries. Council members discussed the importance of showcasing Citrus County's natural resources, particularly its lakes and trails, to attract a broader audience. One member emphasized the need to increase social media presence and marketing efforts on the east side of the county, which has historically received less attention compared to areas like Crystal River. This strategy aims to draw in visitors interested in various outdoor activities, including fishing and equestrian tourism.

The council also addressed the branding and visibility of local businesses through boat wraps and promotional materials. Changes to the size and placement of logos on promotional boats were discussed, with plans to enhance visibility for sponsors. This initiative is seen as a way to strengthen community ties and promote local businesses while attracting tourists.

Another key topic was the effectiveness of current marketing campaigns. Members expressed interest in tracking the performance of social media posts and their impact on hotel bookings and overall tourism. One council member shared impressive statistics from a recent social media campaign that generated significant engagement and bookings for local charter services, highlighting the potential for targeted marketing to yield positive economic results.

The meeting concluded with discussions about budget allocations for marketing packages. While some members advocated for a more substantial investment in promotional efforts, the council ultimately decided to maintain the current silver package for the upcoming year. This decision reflects a cautious approach to budgeting, considering the need to balance various tourism initiatives while ensuring effective use of resources.

Overall, the discussions at the Citrus County Tourist Development Council meeting underscored a commitment to enhancing tourism through strategic marketing, community partnerships, and a focus on the region's natural attractions. As the council moves forward, the emphasis will be on evaluating the effectiveness of these initiatives and adapting strategies to maximize their impact on the local economy.