Citrus County's Tourist Development Council is set to enhance its marketing strategy following a productive meeting on March 13, 2024. The council discussed targeted campaigns aimed at attracting more visitors to the area, particularly focusing on outdoor activities such as hiking and biking, which are popular among tourists.

A key highlight from the meeting was the introduction of a new tourism director and advertising agency, which will help refine the county's branding. Council members emphasized the importance of promoting Crystal River, known for its manatee population, while also expanding visibility for other attractions throughout Citrus County. The goal is to create a more comprehensive representation of the county's offerings, ensuring that lesser-known areas receive the attention they deserve.

To support this initiative, the council plans to add five new locations to the Atlas map, which will help highlight underrepresented areas. This move aims to diversify the county's tourism portfolio and drive traffic beyond the well-known manatee sites.

Additionally, the council is collaborating with Sojourn, a data-driven marketing partner, to target potential travelers actively seeking Florida destinations. This partnership will utilize first-party data to optimize advertising efforts and track the economic impact of visitors who engage with the county's marketing materials.

The council also discussed a partnership with Visit Florida, which will co-fund advertising campaigns targeting both out-of-state and in-state travelers. This dual approach aims to capture a wider audience, particularly from major cities like Atlanta, New York, and Chicago, as well as local Floridians.

As Citrus County moves forward with these initiatives, the council is optimistic about the potential for increased tourism and economic growth. By leveraging data-driven strategies and enhancing its marketing efforts, Citrus County aims to position itself as a premier destination for outdoor enthusiasts and nature lovers alike.