Citrus County's Tourist Development Council convened on March 13, 2024, to discuss strategies aimed at enhancing the county's appeal as a tourist destination, leveraging its unique geographical features and rich history. The meeting highlighted the importance of marketing Citrus County not just as a place to visit, but as a holistic experience centered around its abundant water resources.

Council members emphasized Citrus County's distinctive position, bordered by water on three sides, which has historically attracted visitors for activities like fishing. One member shared personal anecdotes about family-run fishing lodges that drew tourists from across the nation, underscoring the county's legacy as a fishing hotspot. This historical context serves as a foundation for current marketing strategies, which aim to capitalize on the county's natural assets.

A significant portion of the meeting was dedicated to discussing the adoption of a new data analytics platform, Zartico, which aims to provide comprehensive insights into tourism performance. Grama Lowry, the senior vice president of strategy and insights, presented the platform's capabilities, which include integrating various data sources to measure economic impacts and visitor trends. This approach is designed to help the council make informed decisions about marketing and resource allocation, ensuring that efforts align with the county's tourism goals.

The council also discussed the importance of using locally relevant imagery in promotional materials, suggesting that marketing should reflect the indigenous species and experiences unique to Citrus County. This focus on authenticity aims to resonate with potential visitors and enhance the county's brand identity.

As Citrus County continues to refine its tourism strategies, the council's discussions reflect a commitment to leveraging its natural beauty and historical significance to attract visitors. The integration of advanced data analytics will further support these efforts, providing a clearer picture of how to effectively promote the county as a premier destination. The next steps will involve implementing the insights gained from Zartico to enhance marketing initiatives and ultimately boost tourism in the region.