On March 13, 2024, the Citrus County Tourist Development Council convened to discuss ongoing marketing strategies aimed at boosting tourism in the region. The meeting highlighted the importance of innovative advertising techniques and the need for a more engaging approach to attract visitors.

A key focus of the discussion was the implementation of a new advertising strategy that utilizes specific user engagement triggers. Ads will be served when users exhibit signs of inactivity, such as scrolling away from content or navigating to another tab. This approach aims to capture the attention of potential visitors at critical moments, enhancing the effectiveness of the campaign.

The council reviewed existing partnerships with various awareness-focused marketing partners, emphasizing the need to shift towards more engagement-driven strategies in future campaigns. The goal is to not only raise awareness but also to encourage actual visitation to Citrus County. The council plans to evaluate the performance of current paid search and social media campaigns, with a commitment to adapt strategies based on user engagement data.

In addition to traditional advertising, the council is exploring the use of retargeting campaigns on platforms like Facebook and Instagram. This will allow them to reach users who have previously interacted with their content, further driving engagement and potential visits. The proposed budget for these initiatives is approximately $5,000 per month, ensuring year-round visibility.

The meeting also addressed the creative direction of the marketing campaign. The selected concept aims to showcase the unique experiences available in Citrus County, both above and below water. This duality will be visually represented in advertisements, setting the destination apart from typical Florida tourism messaging. The council expressed confidence that this fresh approach would resonate with potential visitors and foster community engagement.

As the fiscal year approaches its end in September, the council is eager to finalize the marketing plan. Approval of the proposed strategies is crucial to maintain momentum and ensure timely execution of the campaign. The council anticipates that with stakeholder feedback and swift approval, they can launch the next phase of their marketing efforts by mid-March.

In conclusion, the Citrus County Tourist Development Council is poised to enhance its tourism marketing strategies through innovative advertising techniques and a focus on user engagement. By refining their approach and emphasizing the unique offerings of the region, the council aims to attract more visitors and stimulate local economic growth.