Citrus County's Tourist Development Council is taking significant steps to enhance tourism marketing strategies, as discussed in their recent meeting on May 8, 2024. A key focus was the need for a comprehensive marketing plan that not only outlines the attractions but also details how these resources will be utilized to draw visitors.

Council members emphasized the importance of creating a clear and actionable marketing strategy. One member highlighted the necessity of distributing promotional materials, such as maps, beyond Citrus County to attract a wider audience. This approach aims to engage the 92% of visitors who seek accommodations and activities in the area, rather than relying solely on the 8.2% who might stop by the state visitor center.

Additionally, the council discussed the ongoing efforts to empower local communities, particularly Inverness and Crystal River, to enhance their tourism offerings. This initiative is expected to improve operational efficiency and compliance with tourism regulations, ensuring that the county can maximize its tourism potential.

The meeting underscored a proactive approach to tourism development, with members expressing enthusiasm for the proposed strategies. As Citrus County moves forward, the focus will remain on creating a robust framework that not only attracts visitors but also supports local businesses and generates tax revenue. The council's commitment to these initiatives signals a promising future for tourism in the region.