Citrus County's Tourist Development Council is taking significant steps to enhance local tourism and encourage longer stays for visitors. During a recent meeting on May 8, 2024, council members discussed strategies to promote the county's attractions and improve marketing efforts, particularly through the distribution of brochures at welcome centers across Florida.

A key focus of the meeting was the importance of creating engaging content that highlights Citrus County's unique offerings. Council members emphasized the need for well-designed brochures that not only attract visitors but also encourage them to extend their stay. The idea is that by providing information about local activities, such as manatee tours and dining options, visitors will be more likely to spend additional nights in the area.

The council also explored the potential for collaboration with Visit Florida to ensure that promotional materials reach a wider audience. This includes placing brochures in welcome centers, particularly in Tallahassee, which could significantly increase visibility for Citrus County as a travel destination.

In addition to marketing materials, the council discussed funding opportunities, including a heritage educational grant that could help cover printing costs for promotional items. This financial support is seen as crucial for effectively reaching potential tourists and enhancing the overall visitor experience.

The discussions highlighted a broader understanding of the tourism landscape, with council members noting that many travelers make their accommodation decisions well in advance of their trips. Therefore, timely and appealing marketing efforts are essential to capture the interest of potential visitors before they finalize their travel plans.

As Citrus County moves forward with these initiatives, the council remains committed to fostering a vibrant tourism sector that benefits local businesses and the community as a whole. The next steps will involve finalizing the marketing plan and ensuring that all promotional materials are ready for distribution in the coming months.