The Citrus County Tourist Development Council convened on May 8, 2024, to discuss several key initiatives aimed at promoting local tourism and supporting small businesses. A significant focus of the meeting was the introduction of a new guided walking food tour service, proposed by Elizabeth Fearnley of Taste and Tales Food Tours. This initiative aims to showcase local restaurants in Crystal River and Inverness, with the first trial run scheduled for the upcoming Saturday.

Fearnley highlighted her collaboration with various local eateries, including Cattle Dog, Oscar Pens, and Twisted Vine, emphasizing her commitment to promoting "mom and pop" establishments. The tours will incorporate unique elements, such as a boat ride, to enhance the experience for participants. Council members expressed enthusiasm for the project, with a motion to approve the initiative receiving unanimous support.

However, the discussion also raised concerns regarding the promotion of for-profit entities within the framework of the council's tourism initiatives. Some members questioned the precedent set by endorsing a for-profit business, suggesting that all local businesses should have equal opportunities for promotional support. The conversation touched on the need for clarity in the council's policies regarding funding and promotional activities, particularly in relation to businesses that generate profit.

The council acknowledged the importance of ensuring that any promotional efforts also attract tourists from outside Citrus County, which could enhance the overall economic impact of local tourism initiatives. Members agreed that further review of the council's policies may be necessary to align with these goals.

In conclusion, while the introduction of the food tours represents a promising step towards enhancing local tourism, the council must navigate the complexities of supporting for-profit ventures while ensuring equitable opportunities for all businesses in the community. The next steps will involve further discussions on policy adjustments and the potential for broader marketing strategies to attract visitors from neighboring areas.