Citrus County's Tourist Development Council is gearing up to enhance local tourism with innovative marketing strategies, including the integration of the popular app Road Trippers. During a recent meeting, council members discussed how this app could be a game-changer for promoting attractions beyond the county's borders.

One member highlighted their personal experience using Road Trippers to plan a trip, showcasing its potential to draw visitors to local sites like the oldest candy company in the U.S. and various tours in Crystal River. The council aims to leverage this technology to broaden the reach of Citrus County's tourism offerings, ensuring that potential visitors are aware of the diverse activities available.

The discussion also touched on the development of new marketing collateral, which will be created by internal staff and possibly in collaboration with an advertising agency. This material is designed to enhance existing tourism products and provide visitors with a comprehensive understanding of what Citrus County has to offer, beyond its well-known attractions like manatee tours.

Council members emphasized the importance of creating standalone brochures that inform visitors about local experiences, encouraging them to explore more during their stay. The goal is to not only attract new visitors but also to entice returning guests who may have missed out on certain activities during their previous visits.

As the council moves forward with these initiatives, they are optimistic about the potential impact on local tourism, aiming to provide a richer experience for all who visit Citrus County.