The Citrus County Tourist Development Council (TDC) convened on May 8, 2024, to discuss key initiatives aimed at enhancing tourism in the region. The meeting highlighted significant achievements in social media outreach, funding requests for marketing, and upcoming events designed to boost local tourism.

One of the standout discussions centered on the impressive social media reach achieved last year, which totaled over 1.2 million impressions. This success was attributed to a minimal budget, primarily funded through donations and personal investments from local businesses. Alicia, a representative from a local organization, requested an increase in funding from the TDC, proposing a budget of $1,500 for the upcoming year to expand marketing efforts. The council unanimously approved this request, recognizing the potential for greater turnout and engagement with increased financial support.

The meeting also featured a report from the TDC director, who provided updates on various initiatives, including the establishment of the Citrus County Partners in Tourism program. This monthly event aims to foster collaboration among local tourism-related businesses, providing networking opportunities and resources to enhance their visibility and economic impact. The first event is scheduled for May 15 at The Monkey Bar, which has already garnered media attention from local news outlets.

Additionally, the TDC discussed the importance of data-driven decision-making, with the introduction of new hotel performance metrics. The STR report revealed a decline in occupancy rates compared to previous years, prompting discussions on strategies to attract more visitors. The council acknowledged the need for targeted marketing campaigns, particularly during traditionally slower months, to capitalize on potential revenue opportunities.

The meeting concluded with a focus on upcoming promotional events, including influencer visits and media tours aimed at showcasing Citrus County's attractions. These initiatives are expected to further enhance the region's appeal to tourists, contributing to the overall growth of the local economy.

In summary, the TDC's meeting underscored a proactive approach to tourism development in Citrus County, with a clear emphasis on collaboration, data utilization, and strategic marketing to drive visitor engagement and economic growth. The council's commitment to supporting local businesses and enhancing the tourism experience positions Citrus County for a promising future in the competitive tourism landscape.