[{"_1":2,"_124":-5,"_125":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,76,88,100,112],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6627470,"mediaKeyId","2727667-14c5dbdd6777d57b03c2434f9d07d4bc","parentId",2727667,"title","Waterford outlines enrollment campaign emphasizing new $30 million preschool and targeted outreach","audioSeconds",134,"startMs",884000,"endMs",1018000,"viewUrl","/Search/View?dp=1&key=2727667-14c5dbdd6777d57b03c2434f9d07d4bc&start=884&end=1018","thumbnailUrl","https://assets.pipeline.soar.com/2727667-14c5dbdd6777d57b03c2434f9d07d4bc/thumbnail_884000.jpg","articleUrl","/articles/6627470/Michigan/Waterford-outlines-enrollment-campaign-emphasizing-new-30-million-preschool-and-targeted-outreach","mediaUrl","https://secure.pipeline.soar.com/6627470-5c0bd46f920d4251df76894007eb91e7/orig.mp4?Expires=1770608650&Signature=EGj4cqRRNBQI40gaF4n83nfYF71VKiavuAXdHgh3~UeJJcS~KUg9AUpIyehhdSbHLB6iF7bC5J26twcH8y00NoXLuYvjDkXTH2EXafFf1~7uBirMMnzyZw8rekcylJroUO9~ql1SJjii5XoE32F8PxraKpfovJl-xuRKbfLWptOX5YRooUuplz5FfaMk-N7JEbOyF6kEznz1dThsGrci236FbU8RD3njwXTCMlAMb8AiMWs3SqOj~fITkowoJyu1ChCNxNNW9RK0rR~a5RfMaS0N~c7rrFKNoEgFO98FX4LmUogtxJdZKFZv1H368LhsulBCQmwpYPR56wvFx4zoFA__&Key-Pair-Id=KUT5TJCACFTXG","author","Waterford School District","date","2025-03-21T13:37:21.097Z","article","At the board meeting, Sarah Davis, director of communications and community relations for Waterford School District, presented the \"Today's Student, Tomorrow's Leader\" enrollment campaign for the 2025–26 school year. She explained the district is a schools-of-choice district for preK, junior kindergarten, kindergarten and the STEM Academy; students in grades 1–12 must live within district boundaries to attend.

The campaign targets four audiences: (1) junior kindergarten and kindergarten (including schools-of-choice families), (2) the STEM Academy (applications open through April 4), (3) current in‑district students in grades 1–12 who may not be enrolled, and (4) preschool families for Stepanski Early Childhood Center. Davis said the district uses mainly its own students in imagery and emphasized bilingual outreach.

Davis presented early campaign performance data: about 16,000 digital ad impressions since the campaign began in February, a click-through rate of 0.32% (compared with a typical 0.1% benchmark) and 371 clicks from a targeted digital run; Google search ads produced about 304 clicks. She said the Spanish-language digital ad was the best-performing ad during the period reported.

Tactics include targeted digital placements via Metro Parent (zip-code and demographic targeting), Google search ads, district and principal newsletters (WSD Connect, audience ~10,000), Oakland Press placements including a recent high-impact website ad, postcards mailed in February to roughly 2,000 local parents of 3–5 year olds, social media paid campaigns targeting the four audiences, a billboard scheduled to run beginning about April 21 on M-59 near Exit 39, and community presence at family nights and summer events. Davis said the district produces 600 enrollment swag bags each season and will maintain advertising through the summer after identifying a web-traffic spike following July Fourth in prior years.

Board members asked about audience targeting; Davis confirmed digital and social ads include ZIP-code targeting and other demographic parameters. Trustees praised the use of district students in creative materials and the bilingual outreach.

The presentation was informational; no board action was required.","mediaType","Video","parentTitle","Waterford Board of Education Meeting 3-20-25","oneSentenceSummary","Sarah Davis, the district’s director of communications, briefed the Board of Education on a multi-channel enrollment campaign that highlights Stepanski Early Childhood Center’s new $30 million facility, targets four audience groups and uses digital, print, billboard and community outreach.","taxTitle","Waterford School District, School Boards, Michigan","taxId",38223,"location","Michigan","headline","","shortSummary",{"_33":77,"_35":36,"_37":38,"_39":78,"_41":79,"_43":80,"_45":81,"_47":82,"_49":83,"_51":84,"_53":85,"_55":56,"_57":58,"_59":86,"_61":62,"_63":64,"_65":87,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6627456,"District issues RFPs for 2025 and 2026 bus leases; officials cite infrastructure costs as barrier to electrification",236,1682000,1918000,"/Search/View?dp=1&key=2727667-14c5dbdd6777d57b03c2434f9d07d4bc&start=1682&end=1918","https://assets.pipeline.soar.com/2727667-14c5dbdd6777d57b03c2434f9d07d4bc/thumbnail_1682000.jpg","/articles/6627456/Michigan/District-issues-RFPs-for-2025-and-2026-bus-leases-officials-cite-infrastructure-costs-as-barrier-to-electrification","https://secure.pipeline.soar.com/6627456-70d582f037febe3bbae336410ad71e2c/orig.mp4?Expires=1770608650&Signature=OPl6O-6Fl1vvtewjPp~ktt2uueiB2Xt6gVrdIrTvX2dJ10cj72RYZ2LdPHogY5nyc469sxALCWiNiThKtTtPlXYXrucp8tNg3eppSuCDRNPSzvlQb1-3~vCxzx6qy~2WuAf1~qZLontifofw0Pv454FfaHs5PvfjTkzG287vnP93K-NZAsKjAf-PqSNB15nFNmAAN7GJgSUfJHVZufx9nQ3wYmPHGrMaob5w~h2JCEdd1TzBr42P1CQvpo9AaWuyMnXfi5A4FVkogIlxFruOsBNXyWDMbR4H0YF4Y1jQpgQ0K5Dk9BBxKs7jl3oCqfc-nXxamkwvIue~TVLHTpSY0A__&Key-Pair-Id=KUT5TJCACFTXG","Assistant Superintendent Hildebrandt informed the board the district has issued two RFPs for replacement bus leases because several current leases are due to expire. The 2026 RFP covers three 54‑passenger buses with wheelchair lifts used for special education transport; those leases are expected to expire in March and district staff moved the RFP forward early because of possible supply‑chain delays.

A separate RFP covers five buses with leases expiring in July 2025: two 54‑passenger special education buses without lifts and two 77‑passenger buses. Hildebrandt said both RFPs specify standard replacement units (not additions to the fleet) and offer unlimited miles in the lease terms, similar to current contracts.

Trustees asked about electric buses. Hildebrandt explained electric buses are under consideration in some districts and grant support may be available, but they also require substantial infrastructure upgrades (garage footprint and charging equipment) and specialized mechanic training. She said the district currently operates diesel and propane buses and can accept diesel or unleaded fuel at the garage; the district can accommodate propane but is trying to steer away from it for future procurement. Given the infrastructure and training needs and the complexity of the existing fleet mix, she said electrification is not a good fit for Waterford at this time.

The RFPs were informational; no contract awards were made at the meeting.","Assistant Superintendent Hildebrandt told the board the district has issued two RFPs to replace leased buses expiring in 2025 and 2026, specifying standard replacement vehicles and noting unlimited‑mile lease language; separate RFPs cover three 54‑passenger lift‑equipped buses (2026) and five other buses (2025).",{"_33":89,"_35":36,"_37":38,"_39":90,"_41":91,"_43":92,"_45":93,"_47":94,"_49":95,"_51":96,"_53":97,"_55":56,"_57":58,"_59":98,"_61":62,"_63":64,"_65":99,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6627461,"District plans partial roof replacements at Mott, Kettering and Crary using 2020 bond funds",249,1991000,2240000,"/Search/View?dp=1&key=2727667-14c5dbdd6777d57b03c2434f9d07d4bc&start=1991&end=2240","https://assets.pipeline.soar.com/2727667-14c5dbdd6777d57b03c2434f9d07d4bc/thumbnail_1991000.jpg","/articles/6627461/Michigan/District-plans-partial-roof-replacements-at-Mott-Kettering-and-Crary-using-2020-bond-funds","https://secure.pipeline.soar.com/6627461-168b69af6171643c3dab78fcefceb561/orig.mp4?Expires=1770608650&Signature=QRgFRN-3lHgD2dZmQMr1vY4fUGH5GeOOwvrfTtD9Ms2gTObmMVjAnTnW8RJttWWcEJExNAD15PZj7BQMezyF2qrXfNCtpC~W4UTM-MhJmcf6b-vVTLnytKIQDYGAZQVa65KTrjYR-giVegzNb4HId2QvHfEyfcRGibk-St97qI8N-wSjynUCWsDtavWOVom02HwBBCTk8unU4~GcUKkEWQwplMN5K12L9jGv1NQQid4ug5aRV9X6Yx4Eso8vtG1s8XEy28x4azTScFgSdWKCXHhbo-xXAQpRIITNjpuaA0jbvJUFVxgW6Nt5rhgtKoqlnqVn3t635-hyEk42t588CA__&Key-Pair-Id=KUT5TJCACFTXG","Sydney Tippett, the district’s director of maintenance operations, briefed the board on three planned partial roof replacements to be performed during the summer at Mott High School, Kettering and Crary. The largest scope is at Mott, described as roughly 40,000 square feet covering the auxiliary gym, surrounding corridors and PAC lobby sections. Kettering’s work includes the cafeteria, a small section near the 300 wing, the pool area and a PAC lobby section; Crary’s work covers the 400 wing and life‑track area.

Tippett said these areas are leaking and were identified in a 2020–21 district roof assessment that laid out a multi‑year plan. She reported bids were received after a mandatory walkthrough; all three contracts were the low bids won by Royal Roofing, a contractor the district has used previously. Tippett said the district’s roof consultant (SME) reviewed references and would perform periodic site inspections and produce punch lists during construction.

Board members asked about performance and payment bonds, and Tippett explained bonds are required to provide the district recourse if work fails to meet contract standards; SME will perform several inspections during and after completion. Trustees noted a large bid discrepancy for Mott between Royal and another bidder, Newton Crane Roofing; Tippett said Newton Crane’s higher bid reflected pricing assumptions tied to a 2026 schedule and anticipated price increases, while Royal's bid was lower and the district judged it able to meet the summer schedule.

Tippett said the roofs are built‑up tar roofs, many installed in the 1990s; the PAC areas are newer (circa 2002). She confirmed the dollars for the work come from the 2020 bond. The item was presented as information; the board did not take a formal vote at the meeting but discussed oversight and scheduling.","Director of maintenance Sydney Tippett presented plans for three partial roof replacements — about 40,000 square feet at Mott and smaller sections at Kettering and Crary — to be performed in summer. Royal Roofing won all three bids; the work is funded by the 2020 bond and will be overseen by the district's roof consultant.",{"_33":101,"_35":36,"_37":38,"_39":102,"_41":103,"_43":104,"_45":105,"_47":106,"_49":107,"_51":108,"_53":109,"_55":56,"_57":58,"_59":110,"_61":62,"_63":64,"_65":111,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6627465,"Board awards asbestos abatement at Pierce Middle School and three-year fiber maintenance contract",106,2630000,2736000,"/Search/View?dp=1&key=2727667-14c5dbdd6777d57b03c2434f9d07d4bc&start=2630&end=2736","https://assets.pipeline.soar.com/2727667-14c5dbdd6777d57b03c2434f9d07d4bc/thumbnail_2630000.jpg","/articles/6627465/Michigan/Board-awards-asbestos-abatement-at-Pierce-Middle-School-and-three-year-fiber-maintenance-contract","https://secure.pipeline.soar.com/6627465-f2cface3da052289ca736fdd7ba693a5/orig.mp4?Expires=1770608650&Signature=aaQPQqRz2n3SR-3rSr2QVssIYJNloOwLcRCedMIhvgJ4Q5CkjXM7PB3xI0OEp880IfYsp8ONOqIX0emxtDvMP3~3wBALS3NeFVkn8whKC1LUQ5~lcd99uLhCsx~LB4fjhtqI5jLKAQUylo9hcgCF1M8jHnRr1j49plzlN9~6jQVJG9EaywpUHj6LVTgdaqeUbXYp11BUN8cKZHy~hk~BHoGq2sTUlIL2RXS7EqqHhSSUVaVckw3OgHLUo5OmZ9pkK6TseInFDKkbKkfUq4HBvK4XE48nQKA5kAm~901S1e5w3wDyoglydEFaK05Qqqndbnn79ygObLg6bwkQ9wbAVg__&Key-Pair-Id=KUT5TJCACFTXG","At the March meeting the Waterford School District Board of Education approved two superintendent recommendations by unanimous voice votes.

The board voted to award a contract to Trust Thermal Abatement for asbestos abatement at Pierce Middle School in the amount of $67,500. Treasurer Donahue read the recommendation as the superintendent’s motion, which specified the funding source as the 2020 bond. The motion carried, recorded as \"motion passes, five‑zero.\"

Separately, the board approved a three‑year contract with AMCOM for fiber network maintenance in the total amount of $376,500 (stated as a base bid of $125,500 per year). Assistant Superintendent Helbrecht explained the district installed its fiber network in 2017, an independent assessment identified repairs, and the district planned to use E‑rate funding supplemented by the general fund to cover the work. The motion to award AMCOM the contract passed five‑zero.

Both items were presented as superintendent recommendations and moved and supported before the roll calls; no individual roll-call vote names were read aloud during the motions. The meeting record shows the motions were moved and supported and the board affirmed each by a five‑zero vote.","The Board of Education voted unanimously to award a $67,500 asbestos abatement contract for Pierce Middle School and a $376,500 three-year contract for fiber network maintenance (roughly $125,500 per year), funded by the 2020 bond and a mix of general fund and E-rate respectively.",{"_33":113,"_35":36,"_37":38,"_39":114,"_41":115,"_43":116,"_45":117,"_47":118,"_49":119,"_51":120,"_53":121,"_55":56,"_57":58,"_59":122,"_61":62,"_63":64,"_65":123,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6627475,"Third-graders raise salmon in classroom; release planned May 6",393,266000,659000,"/Search/View?dp=1&key=2727667-14c5dbdd6777d57b03c2434f9d07d4bc&start=266&end=659","https://assets.pipeline.soar.com/2727667-14c5dbdd6777d57b03c2434f9d07d4bc/thumbnail_266000.jpg","/articles/6627475/Michigan/Third-graders-raise-salmon-in-classroom-release-planned-May-6","https://secure.pipeline.soar.com/6627475-bfc59eab6a00452e3f694f79c0f25f0d/orig.mp4?Expires=1770608650&Signature=JSIa-XUjGKqnp-VnbmysP-2kpV04qG2M4WRt-Fp5hFBUgTeSVPBFa6mi2fy8SWMmb7C0mVPaOEsBa5nOhvAVUN-9KRC8Rj6surJo3vcnRksOtCqKbLSfbTQyqicqS4-X4~yzkSucoHkty1yPO7pdSEPtFKWHxTWOR~H317zBfFmlDuPHs~RT~2Y9ReTU-DOzsSzM6-HVNzYOxDOjONS6dvJFe6MEX1~3VSezTB6HcR0Z08pfPGkzefHXrXXXP7vd7NR2HcAHOiUG-r8pyw06om7WIhWwZVE2Ma4OTYtOsTJ9V9OoH8hnviG5N6sJVi5xjNeIvjZ2Fe51tDNOvXuymA__&Key-Pair-Id=KUT5TJCACFTXG","At the Waterford School District Board of Education meeting, third-grade teacher Ashley Back of Schoolcraft Elementary and several of her students described a project-based learning unit in which the class raised salmon from eggs provided by the Michigan Department of Natural Resources. Back told the board she applied for the DNR classroom program, set up and cycled a tank, and raised about 50 eggs beginning in November.

The students said they monitored water quality to keep ammonia low and temperature near 52 degrees, removed nonviable eggs and recorded observations in class journals. Back told the board students used virtual DNR field trips and local hatchery tours as part of the curriculum. \"We're going to be scooping fish in a bucket. We're gonna get in the river and release them,\" Back said, describing planned logistics for the release.

The classroom lost some fish during development; students and Back reported roughly 20 fish remain from the original batch of about 50 eggs. Pupils described observing inherited traits affecting survival and identifying nonviable eggs during early stages. The class created videos and a blog, salmonsquad.blog, to document the project; Back said she will share the video with the board after the meeting.

Back and the students invited the public to a release on May 6; the release location was still being finalized and will be published to the class contact backa01@wsdmi.org. Board members praised the hands-on learning and encouraged the teacher to share photos and the release details with the district for broader community engagement.

The presentation was delivered as an information item; no district action was required or taken at the meeting.","A third-grade teacher and students at Schoolcraft Elementary presented a project-based-learning salmon program run through the state DNR. About 50 eggs were introduced in November; roughly 20 fish remain. Students tracked water quality, maintained journals and will release the fish May 6; the class maintains a blog at salmonsquad.blog.","actionData","errors"]

Article not found

Waterford outlines enrollment campaign emphasizing new $30 million preschool and targeted outreach

District issues RFPs for 2025 and 2026 bus leases; officials cite infrastructure costs as barrier to electrification

District plans partial roof replacements at Mott, Kettering and Crary using 2020 bond funds

Board awards asbestos abatement at Pierce Middle School and three-year fiber maintenance contract

Third-graders raise salmon in classroom; release planned May 6