USC Good Neighbors Campaign celebrates 30 years of community impact in South LA

The USC Good Neighbors Campaign celebrated its 30th anniversary at the Los Angeles City Council meeting, highlighting its significant impact on community activism in South LA. Over three decades, the initiative has raised more than $30 million, funding over a thousand grants that support education, health, and the arts in surrounding neighborhoods.

Councilmember Price opened the presentation, praising the campaign's commitment to diversity, equity, and inclusion. Effie Turnbull Sanders, USC's VP of Civic Engagement, emphasized the program's role in uplifting community members and fostering opportunities. "It's about building a network of trust," she stated, underscoring the transformative power of community support.

Dr. Carolina Castillo, who has led the program for over 15 years, expressed gratitude for the recognition and highlighted the initiative's focus on empowering youth and families. "This program is very dear to me," she said, reflecting on her own journey as a first-generation college student.

Community members shared personal stories of how the Good Neighbors Campaign has influenced their lives. Nancy Perez, an arts instructor and soccer coach, credited the program for helping her develop her artistic skills and giving back to her community. Kevin Martinez, now a Community Engagement Director, recounted how the initiative propelled him toward higher education.

Councilwoman Hernandez and Councilwoman Hutt also spoke to the campaign's importance, noting its support for local schools and its role during the COVID-19 pandemic in providing essential resources to vulnerable families.

The meeting concluded with a certificate presentation to the USC Good Neighbors Campaign, celebrating its ongoing commitment to fostering positive change in Los Angeles. As the initiative looks to expand its reach, the council members reaffirmed their support for its mission to empower communities across the city.