The Monona Community Media Committee convened on March 13, 2025, to discuss strategies for enhancing the visibility and usage of the Monona Go app, a platform designed to connect residents with local events and services. The meeting highlighted the need for more effective promotional efforts to ensure that the community is aware of the app's features and benefits.
Committee members expressed concern that the app's potential was not being fully realized, with suggestions to explore new promotional avenues rather than waiting for a year to reassess its effectiveness. One member noted that while they were actively promoting the app during local events, such as the upcoming Monona Grove Scribe Board candidate forum, there was still a lack of awareness among the general public about its availability on platforms like YouTube.
The discussion emphasized the importance of accountability and follow-through on previous promotional ideas. A suggestion was made to create a scorecard or spreadsheet to track past recommendations and their implementation status. This would help ensure that valuable ideas do not get overlooked and that the committee can build on past discussions to enhance community engagement.
The committee also reviewed the financial aspects of the Monona Go platform, which costs approximately $5,200 annually, with a portion of that amount being essential for its operation. Members recognized the need to boost user engagement to justify the investment and maximize the app's utility for residents.
As the meeting concluded, the committee agreed to keep the topic of Monona Go promotions as an ongoing agenda item, encouraging members to brainstorm and bring new ideas to future meetings. This proactive approach aims to foster a stronger connection between the app and the community, ultimately enhancing local participation and access to information.