West Bend City officials are moving forward with an ambitious beautification project aimed at revitalizing the downtown area, following a recent BID Board meeting on April 3, 2024. The initiative, which includes the installation of new planters and hanging flower baskets, is expected to enhance the aesthetic appeal of Main Street and surrounding areas.

During the meeting, concerns were raised about the management and maintenance of the beautification efforts. Board members emphasized the need for consistent oversight, particularly regarding labor requirements for watering and maintaining the new installations. The discussion highlighted the challenges of securing workers for weekend maintenance, underscoring the importance of having dedicated personnel to ensure the project’s success.

The project stems from a previous Main Street reconstruction effort, where funding was allocated for various enhancements, but the planters were ultimately cut due to budget constraints. A renewed interest in downtown revitalization has led to a collaborative effort between city officials and private sector leaders, who have committed significant resources to the beautification plan.

The total estimated cost for the project is $500,000, with $400,000 being contributed by private sector stakeholders and a request for $100,000 from the city council to cover additional expenses. This funding will support not only the planters and baskets but also the broader landscaping efforts aimed at creating a more inviting atmosphere for residents and visitors alike.

As the city prepares to take formal action on the funding request, the BID Board remains focused on ensuring that the beautification project is executed effectively, with a clear plan for ongoing maintenance and community engagement. The initiative represents a significant step towards enhancing West Bend's downtown area, fostering a vibrant environment that benefits both local businesses and residents.