During the recent BID Board meeting on April 3, 2024, in West Bend, significant discussions centered around the funding and future of downtown redevelopment projects, particularly the Riverwalk initiative. Board members expressed concerns about the financial commitments made in previous years and the implications for future projects.

One board member highlighted the initial commitment of $2.55 million towards the Riverwalk, emphasizing that the funds had been allocated without a clear plan for future projects. This raised questions about the sustainability of the board's financial strategy, as the member pointed out that the current budget does not allow for new initiatives without raising assessments or cutting existing funds.

The conversation shifted to the importance of marketing efforts to attract visitors downtown. A member lamented the drastic cuts to the marketing budget, which had previously been a priority for the board. The sentiment was that without effective marketing, the success of the downtown area could be jeopardized, especially as the focus shifted towards immediate infrastructure needs like water services.

In response to these concerns, another board member referenced the financial report, which indicated that the current budget could accommodate a $15,000 contract by reallocating funds from marketing and future project reserves. This proposal sparked further debate about the balance between immediate needs and long-term planning.

The board also discussed the necessity of strategic planning for future projects, with suggestions to outline goals for the next three to ten years. This approach aims to ensure that the board can effectively manage its resources while continuing to support the growth and development of the downtown area.

As the meeting concluded, the board recognized the need for a comprehensive strategy that addresses both current financial constraints and the vision for West Bend's future. The discussions underscored the importance of community engagement and the role of the city in supporting local initiatives, as members called for a collaborative approach to funding and development.