On March 25, 2025, the Colorado State Legislature introduced Senate Bill 152, known as the "Know Your Health-Care Practitioner Act." This legislation aims to enhance transparency in the health-care sector by mandating that practitioners clearly identify their state-issued licenses or certifications when advertising their services.

The bill specifically targets health-care professionals governed by the "Michael Skolnik Medical Transparency Act of 2010." Under its provisions, practitioners must disclose their qualifications in any promotional materials that feature their names. This requirement seeks to empower consumers with the information necessary to make informed choices about their health-care providers.

Supporters of the bill argue that it will help reduce confusion among patients regarding the qualifications of their health-care practitioners, thereby improving overall trust in the health-care system. Proponents believe that clearer identification of practitioners' credentials will lead to better patient outcomes and increased accountability within the industry.

However, the bill has faced some opposition. Critics express concerns that the additional requirements could lead to increased administrative burdens for health-care providers, particularly smaller practices that may struggle to comply with the new regulations. Some stakeholders worry that the bill may inadvertently limit advertising opportunities for practitioners, potentially impacting their ability to attract new patients.

The economic implications of Senate Bill 152 could be significant, as increased transparency may lead to a more competitive health-care market. By ensuring that patients are better informed about their options, the bill could foster a more consumer-driven approach to health care in Colorado.

As the legislative process unfolds, the bill will likely undergo further discussions and potential amendments. If passed, it could set a precedent for similar transparency initiatives in other states, reflecting a growing trend toward accountability in health care. The next steps for Senate Bill 152 will involve committee reviews and debates in both the Senate and House, where its future will be determined.