Colorado's House Bill 1004 aims to combat rising rental prices by targeting algorithmic pricing practices among landlords. Introduced on March 25, 2025, the bill seeks to prohibit landlords from using algorithmic devices to coordinate pricing, a tactic that has been linked to inflated rents and reduced housing availability.

The legislation emerges from growing concerns over the impact of technology on the housing market. A recent White House study revealed that anticompetitive pricing algorithms cost renters nationwide an estimated $3.8 billion in 2023, with the Denver metro area facing the second-highest financial burden. The bill's proponents argue that these practices create an illegal restraint of trade, making housing less affordable for residents.

Key provisions of House Bill 1004 include a ban on the use of algorithmic devices for setting rents and other commercial terms, alongside a mandate for the state's division of housing to launch a public education campaign to inform residents about the bill's implications.

Debate surrounding the bill has intensified, with supporters emphasizing the need for fair housing practices, while opponents warn that such restrictions could stifle innovation and lead to unintended consequences in the rental market. As the bill progresses through the legislative process, its potential to reshape Colorado's housing landscape remains a focal point of discussion among lawmakers and housing advocates alike.

If passed, House Bill 1004 could significantly alter how landlords operate, potentially leading to more stable rental prices and improved access to housing for Colorado residents. The bill's future will depend on ongoing discussions and the balance between regulation and market freedom.