Waynesboro City Council unveils strategic plan focusing on economic development and downtown revitalization

The Waynesboro City Council convened on March 24, 2025, to discuss the progress of the city's strategic plan, which has been in development since last summer. The meeting highlighted the efforts of a task force composed of city council members, Economic Development Authority (EDA) representatives, staff, and community members, who have met three times to shape the plan's direction.

The council focused on five transformational goals aimed at enhancing economic development and community engagement. The first goal is to prepare opportunities for investment, particularly through the marketing of over 200 acres of industrial land once the Southern Corridor Road is completed later this year. The city aims to achieve a Tier 4 site designation from the state, which indicates readiness for business.

The second goal emphasizes the need to revitalize downtown buildings, responding to community feedback that identified this as a priority. The council announced a $1 million matching grant from the state for building redevelopment, which will be communicated to property owners soon. Additionally, the city has rejoined the Virginia Main Street program to support downtown revitalization efforts.

The third goal focuses on attracting new investment, jobs, and visitors. The council discussed enhancing the visitor experience and increasing overnight stays by promoting local attractions and developing partnerships with regional tourism entities.

The fourth goal involves improving communication about the city’s initiatives and successes. The economic development office reported significant engagement through digital platforms, with over 100,000 visits to its websites and a strong social media presence.

Lastly, the fifth goal is to support entrepreneurs through resources and guidance. The city has launched initiatives like "Grow Waynesboro Wednesdays," offering open office hours for entrepreneurs to seek advice and assistance. The EDA's loan program has already supported 30 businesses, showcasing the city's commitment to fostering local entrepreneurship.

In conclusion, the meeting underscored the city's strategic approach to economic development through targeted goals, community engagement, and support for local businesses. The council plans to continue these efforts, with a focus on making Waynesboro a vibrant place for investment and growth.