Aberdeen sees 4.53% visitor traffic increase with new events and marketing efforts

During the City Council meeting on March 24, 2025, in Brown County, South Dakota, officials highlighted significant growth in visitor traffic and event sponsorships that are shaping Aberdeen as a premier destination for tourism and recreation.

The meeting revealed that the occupancy fee, a $2 charge added to hotel stays, saw a notable increase of 4.53% in 2024, compared to a mere 0.15% in 2023. This uptick indicates a rising interest in the Aberdeen area, with many visitors drawn to local events and attractions. The city reported 52,000 users on its hunting website, with a substantial number being new visitors, reflecting a growing interest in outdoor activities such as pheasant hunting.

City officials also discussed the importance of the Hotel Alliance, which contributed nearly $79,000 in event sponsorships in 2024. These funds supported a variety of local events, including sports tournaments and cultural festivals, aimed at establishing a sustainable foundation for future activities. The Hotel Alliance also invested over $113,000 in advertising to promote Aberdeen, further enhancing its visibility as a tourist destination.

The meeting underscored the diverse range of events hosted in Aberdeen, from BMX competitions to Special Olympics tournaments, which not only attract visitors but also foster community engagement. Positive feedback from visitors highlighted the welcoming nature of the city and its attractions, suggesting that Aberdeen is successfully positioning itself as a desirable location for both recreation and tourism.

As the city continues to build on this momentum, officials expressed optimism about future growth and the potential for Aberdeen to become a leading destination in the region. The discussions at the meeting reflect a proactive approach to enhancing the local economy through tourism and community events, setting the stage for continued development in the coming years.