The Morris City Council meeting on November 6, 2024, spotlighted a request from the tourism board for marketing assistance aimed at boosting local events. Becca, a representative from the board, outlined plans for the upcoming "Crazy Days Lazy Nights" event, which is organized by the local chamber of commerce.
The event is designed to attract visitors from up to 50 miles away, featuring sales at retail stores, a Medallion Hunt, and activities hosted by local nonprofits on Main Street. A highlight of the day will be a free movie in the afternoon, followed by a two-hour live music event at Eastside Park starting at 5 PM.
However, the council noted a potential hurdle in the tourism board's request. The existing advertising policy specifies that funding cannot be allocated for events primarily targeting local consumers, such as retail events. This raises questions about the eligibility of the proposed marketing efforts for the tourism board's funding.
The council's discussion emphasized the importance of drawing visitors to Morris, but also highlighted the need to adhere to established funding guidelines. As the tourism board seeks to enhance community engagement and attract a broader audience, the outcome of this request could significantly impact local economic activity.