Oregon Legislature enacts SB 150 regulating unfair trade practices

The Oregon State Legislature has introduced Senate Bill 150, aimed at enhancing consumer protection laws by addressing unfair and deceptive trade practices. The bill, presented on March 26, 2025, seeks to streamline the process for prosecuting such cases, allowing attorneys to pursue actions without needing to demonstrate competition or actual confusion among consumers.

Key provisions of SB 150 include a requirement for the Attorney General to establish rules defining specific conduct as unfair or deceptive before legal action can be initiated. This aims to provide clarity and consistency in enforcement. Additionally, the bill stipulates that individuals bringing forth claims, as opposed to prosecuting attorneys, can only seek injunctive relief, with the possibility of recovering reasonable attorney fees if they prevail.

The introduction of SB 150 has sparked notable debate among lawmakers and consumer advocacy groups. Proponents argue that the bill will empower consumers and enhance accountability among businesses, while critics express concerns that the requirement for the Attorney General's rule could slow down the process of addressing unfair practices.

The implications of this legislation are significant, as it could reshape the landscape of consumer rights in Oregon. By simplifying the legal framework for addressing deceptive practices, the bill may encourage more individuals to come forward with complaints, potentially leading to increased scrutiny of business practices across the state.

As the legislative session progresses, stakeholders will be closely monitoring the bill's developments, including any amendments or opposition that may arise. If passed, SB 150 is set to take effect 91 days after the adjournment of the 2025 regular session, marking a potential shift in consumer protection enforcement in Oregon.