West Sacramento prepares for A's with stadium upgrades and new marketing campaign

During a recent meeting of the Economic Development and Housing Commission in West Sacramento, key discussions centered around preparations for the upcoming baseball season and the promotion of local businesses. The meeting, held on March 26, 2025, highlighted the city's efforts to enhance community engagement and support local enterprises as the city gears up for the arrival of the Oakland Athletics.

Tracy Michael, the director of economic development and housing, provided an update on the extensive preparations underway for the baseball season. This includes physical improvements at the stadium, street beautification efforts, and the implementation of new ordinances to ensure compliance with Major League Baseball security standards. Michael emphasized the collaborative effort across various city departments to ensure a safe and welcoming environment for residents and visitors alike.

A significant focus of the meeting was the launch of a new component of the small business accelerator program, which aims to support local businesses in conjunction with the baseball season. The city is rolling out a marketing campaign designed to promote civic pride and celebrate the community's baseball heritage. Michael expressed enthusiasm for the upcoming promotional materials, which will be visible throughout the city, and encouraged residents to visit the newly branded website, gowestsac.com, for more information.

The meeting also included a brief consent agenda, where the minutes from the previous meeting were approved without opposition. This procedural step reflects the commission's commitment to maintaining transparency and accountability in its operations.

Overall, the discussions at the meeting underscored the city's proactive approach to leveraging the excitement surrounding the baseball season to foster community spirit and support local businesses. As preparations continue, residents can anticipate a vibrant atmosphere that celebrates both the sport and the unique character of West Sacramento.