Tracy focuses on e-commerce growth and regional collaboration with North Valley Thrive

The March 25, 2025, State of the City Address in Tracy highlighted a significant shift in the local economy, driven by the rise of e-commerce and its impact on employment. City leaders emphasized that the pandemic accelerated online shopping, leading to a dramatic increase in the percentage of employment in transportation and warehousing, which now exceeds 16% in San Joaquin County. This figure places the region among the highest concentrations of such jobs in the nation.

The address underscored the importance of recognizing Tracy's unique position within the broader economic landscape, particularly in relation to neighboring areas like the Bay Area and Sacramento. Leaders noted that the region has historically viewed itself in isolation but are now working collaboratively through initiatives like North Valley Thrive. This program aims to harness regional strengths in advanced manufacturing, clean energy, and the bioeconomy, positioning Tracy to capitalize on emerging job opportunities as traditional sectors evolve.

As the city continues to adapt to these economic changes, the focus remains on leveraging local expertise to transform industries and foster growth. The ongoing trends suggest a promising future for Tracy and the surrounding areas, with leaders committed to navigating the evolving job market and enhancing the region's economic resilience.