Mike Matthews proposes $650K audio-visual upgrade for Steam Stadium during board meeting

The DC Everest School Board has taken a significant step towards enhancing the fan experience at Steam Stadium by approving a proposal for a new audio and video system. During the meeting on October 22, 2024, Mike Matthews presented the plan, emphasizing the need for improved sound quality, especially during high-attendance events like Homecoming, where crowds have exceeded the stadium's seating capacity.

The proposed upgrades include a new speaker system and video board, which will not only enhance sporting events but also serve community functions such as graduations. The current scoreboards, over 20 years old, will be replaced, addressing ongoing maintenance costs that have reached thousands of dollars in recent years.

Funding for the project is expected to come entirely from sponsorships, with a conservative estimate of $650,000 needed for the upgrades. The plan outlines various sponsorship tiers, including dedicated partners who would commit $20,000 annually for five years, and connected partners at $5,000 annually. These sponsorships will provide businesses with advertising opportunities both at the stadium and on social media.

The timeline for the project is ambitious, with bids expected to go out in November, and installation targeted for completion by August 29, 2025, in time for the first home football game of the season. The board's approval is crucial for moving forward with securing sponsorship commitments and finalizing the project.

In addition to enhancing the stadium, the initiative aims to provide students with hands-on experience in video production, linking educational opportunities with community engagement. The board discussed the importance of having a healthy fund balance to support the project, ensuring that even in a worst-case scenario where fundraising falls short, the district could cover costs without impacting other programs.

Overall, the proposed upgrades to Steam Stadium represent a proactive approach to improving facilities and fostering community involvement, setting the stage for a more engaging experience for fans and students alike.