Colorado Attorney General proposes rules on deceptive trade practices for ticket sales

In the heart of the Colorado State Capitol, lawmakers gathered on March 28, 2025, to discuss a bill that could reshape the landscape of consumer protection in the state. House Bill 1090, a proposed piece of legislation, aims to address deceptive trade practices, particularly in the realm of ticket sales, a sector often fraught with confusion and frustration for consumers.

At its core, House Bill 1090 seeks to empower consumers by imposing stricter regulations on businesses that engage in deceptive practices. The bill outlines that if a business fails to cease charging fees deemed unlawful within fourteen days of a written demand, it could face significant penalties, including actual damages and an annual interest rate of eighteen percent compounded. This provision is designed to deter businesses from exploiting consumers and to ensure that those wronged have a clear path to restitution.

One of the most notable aspects of the bill is its provision allowing aggrieved individuals to bypass the usual pre-suit requirements, enabling them to assert claims without the need for prior written demands. This change is expected to streamline the process for consumers seeking justice, making it easier for them to hold businesses accountable for unfair practices.

However, the bill has not been without its controversies. During discussions, some lawmakers raised concerns about the potential burden it could place on businesses, particularly small enterprises that may struggle to comply with the new regulations. Critics argue that while consumer protection is vital, the bill could inadvertently stifle entrepreneurship and innovation in the ticket sales market.

Supporters of House Bill 1090, including consumer advocacy groups, argue that the legislation is a necessary step toward leveling the playing field for consumers who often find themselves at the mercy of unscrupulous ticket sellers. They emphasize that the bill's provisions are crucial for fostering transparency and fairness in an industry that has long been criticized for its lack of oversight.

As the bill moves through the legislative process, its implications could resonate beyond the immediate concerns of ticket sales. If passed, House Bill 1090 may set a precedent for how consumer protection laws are enforced in Colorado, potentially influencing similar legislation in other states. The outcome of this bill could not only reshape the ticket sales industry but also signal a broader commitment to consumer rights in the face of deceptive practices.

With the legislative session in full swing, all eyes will be on House Bill 1090 as it navigates the complexities of lawmaking, reflecting the ongoing struggle between consumer protection and business interests in Colorado.