On March 28, 2025, the Colorado State Legislature introduced House Bill 1090, aimed at enhancing transparency in pricing for goods and services, particularly within the food and beverage industry. The bill seeks to address consumer concerns regarding hidden fees and unclear pricing practices that have become increasingly prevalent.

The primary purpose of House Bill 1090 is to ensure that the total price for any good, service, or property is disclosed more prominently than any other pricing information. This initiative is designed to combat deceptive and unfair pricing practices that can mislead consumers. Key provisions of the bill include requirements for food and beverage establishments to clearly disclose any mandatory service charges and provide an accurate description of how these charges are distributed. Additionally, businesses that cannot provide a fixed total price due to variable factors must disclose the elements that influence pricing, including any mandatory fees and the potential for price variation.

During discussions surrounding the bill, lawmakers engaged in notable debates regarding the balance between consumer protection and the operational flexibility of businesses. Some legislators expressed concerns that stringent disclosure requirements could burden small businesses, while others emphasized the need for consumer rights and transparency in pricing.

The bill has garnered mixed reactions from stakeholders. Proponents argue that it will empower consumers by providing clearer pricing information, potentially leading to more informed purchasing decisions. Critics, however, warn that the additional regulatory requirements could lead to increased operational costs for businesses, particularly in the hospitality sector, which may ultimately be passed on to consumers.

The implications of House Bill 1090 extend beyond consumer protection; it also raises questions about the economic impact on the food and beverage industry in Colorado. If enacted, the bill could set a precedent for similar legislation in other states, potentially reshaping how businesses approach pricing transparency nationwide.

As the legislative process continues, experts suggest that the outcome of House Bill 1090 could significantly influence consumer-business relationships and the overall landscape of pricing practices in Colorado. The bill is currently under review, with further discussions anticipated in the coming weeks.