The City of Dayton Planning Commission convened on November 7, 2024, to discuss a significant variance request from Kwik Trip for a new pylon sign along Interstate 94. The proposed sign, measuring 80 feet tall and 225 square feet, exceeds the city’s current regulations, which limit pylon signs to 25 feet in height and 64 square feet in area.

This variance request stems from visibility concerns, as the applicant argues that the sign is necessary for drivers to identify the Kwik Trip location safely. The original development plan, approved in May 2024, did not include the sign, which was to be reviewed separately. The applicant's rationale for the taller sign is based on the unique site conditions, including grade changes and existing obstructions like trees and billboards that hinder visibility.

City staff recommended denial of the variance, citing that the request does not meet the criteria for practical difficulties as outlined in city code. Staff expressed concerns that granting this variance could set a precedent for future developments along the interstate corridor, potentially altering the character of the area.

During the public hearing, community members voiced their opinions. One resident expressed strong opposition, arguing that allowing such a large sign would lead to a proliferation of similar requests from other businesses, compromising the aesthetic of the area. The resident emphasized the importance of adhering to existing signage regulations to maintain the community's character.

In contrast, representatives from Kwik Trip presented a detailed analysis of the visibility challenges, including a sign survey conducted by a specialized company. They argued that the proposed height is the minimum necessary for effective visibility without overwhelming the landscape.

The Planning Commission is now tasked with weighing the applicant's visibility arguments against community concerns and the potential implications of setting a new precedent for signage in the area. A decision on the variance request is expected in the coming weeks, with significant implications for both the Kwik Trip development and future signage regulations in Dayton.