The City of Dayton Planning Commission made significant strides in addressing signage regulations during its meeting on November 7, 2024. A key discussion centered around a proposed 80-foot sign for a new Kwik Trip convenience store, which sparked a debate about visibility and compliance with existing zoning codes.

Commission members expressed concerns about the height and size of the sign, noting that while the use of the property had already been approved, the dimensions exceeded current regulations. The applicant argued that the sign's height was necessary for visibility, especially for drivers unfamiliar with the area. "People need enough advance notice to make decisions safely," one member emphasized, highlighting the challenges posed by nearby obstructions like billboards and trees.

The conversation also touched on the practicality of sign visibility from the interstate, with some members sharing personal experiences of relying on highway signs for navigation. "I depend on the blue signs on the side of the highway," one commissioner noted, reflecting a common sentiment among drivers.

Despite the concerns, the commission recognized the unique circumstances of the site, which is situated in a bowl-like area that complicates visibility. The discussion led to a consensus that the proposed sign, while larger than typical, was justified given the context and the need to attract passing traffic.

In addition to the main sign, the commission also reviewed a second sign on Dayton Parkway, which was deemed compliant with existing codes but raised questions about its prominence. Members suggested exploring a monument-style sign as a more aesthetically pleasing option.

Ultimately, the commission voted unanimously to approve the variances for both signs, with a recommendation for the applicant to present two design options to the city council—one being a monument sign not exceeding 16 feet in height. This decision reflects a balance between regulatory compliance and the practical needs of a business catering to transient traffic. The outcome underscores the ongoing dialogue in Dayton about signage and its role in enhancing visibility for local businesses while maintaining community standards.