The Utah Outdoor Adventure Commission is gearing up for a significant study aimed at enhancing the state's tourism and recreation sectors. During a recent meeting, members discussed the need for comprehensive data on outdoor recreation's economic impact and visitor behavior, particularly in lesser-known areas of the state.

Commissioners emphasized the importance of understanding who visits various parks, such as Gowland Valley State Park, and how these visitors contribute economically to local communities. "We want to know what's going on, who's visiting, and how we can offer resources to improve their experience," one commissioner stated, highlighting the necessity for better data to inform future planning and resource allocation.

The proposed study aims to aggregate existing data and fill gaps in knowledge about outdoor recreation trends in Utah. This initiative seeks to break down silos between different agencies, including state parks and tourism, to foster collaboration and improve infrastructure investments. "By having the Division of Outdoor Recreation think about trends and economic impact, we can better coordinate our efforts," another member noted.

The estimated cost for this study ranges from $150,000 to $250,000, depending on the depth of the research and the entities involved. The commission is currently seeking guidance on how to proceed, including potential funding sources and partnerships for the project.

As Utah continues to attract outdoor enthusiasts, this study could prove invaluable in shaping the future of the state's recreational landscape, ensuring that both residents and visitors have access to safe and enjoyable outdoor experiences.