Devil's Lake Chamber reports $61M tourism impact and outlines strategic initiatives

Ramsey County is set to enhance its tourism and community engagement efforts following a recent update from Susie Kenner of the Devil's Lake Chamber of Commerce. During the meeting, Kenner highlighted that tourism in the area generated nearly $61 million in direct economic spending in 2023, underscoring the sector's importance to the local economy.

The Chamber is currently concluding a three-year strategic plan and has implemented several initiatives to boost tourism and community involvement. Notably, they have launched monthly email marketing campaigns reaching approximately 2,500 subscribers, improved the Bridgestone Park project, and are working on enhancing downtown alleyways with lighting and murals to create a more inviting atmosphere.

In a significant move to address workforce challenges, the Chamber received a $490,000 grant from the state Department of Commerce. This funding supports a retention program in local schools and aims to attract workers to the hospitality sector. Kenner reported a successful summer job fair that featured 42 local businesses, emphasizing efforts to create flexible work schedules for students involved in sports and other activities.

Additionally, the Chamber is collaborating with tourism partners to develop a new branding campaign targeting potential residents and visitors, particularly from the Minneapolis-St. Paul area. This includes a media buy that will feature billboards and digital ads promoting Devil's Lake as a destination for both recreation and living.

One of the standout projects discussed is the "Wheelchairs and Walleyes" initiative, which aims to improve accessibility at Lakewood Park. The project will include a wheelchair lift for boats and ADA-compliant restroom facilities, enhancing the park's usability for families and individuals with disabilities. A dedication ceremony is planned for June 8, where pro anglers will engage with local youth in fishing activities.

Kenner also noted the success of recent media events that have attracted influencers and journalists to the area, further promoting Devil's Lake as a prime destination for outdoor activities. The Chamber's website has seen over 334,000 page views in the past year, reflecting growing interest in the region.

In conclusion, the meeting showcased a proactive approach to tourism and community development in Ramsey County, with various initiatives aimed at enhancing the local economy and improving quality of life for residents. The Chamber's ongoing efforts are expected to yield positive outcomes as they continue to engage with the community and attract visitors.