Waco Animal Shelter promotes adoption with new PSA featuring dog Mooney

The City of Waco held a work session on April 1, 2025, focusing on various community initiatives, particularly in animal welfare. The meeting highlighted the ongoing efforts at Pet Circle, the city's animal shelter, which has been attracting visitors from other Texas jurisdictions, including Frisco, Marshall, and Longview. This influx indicates that Waco's animal care practices are gaining recognition statewide, despite some local critiques.

A significant announcement during the session was the launch of a new public service announcement (PSA) titled "Find Your Crypto." This campaign aims to promote pet adoption, specifically featuring a dog named Mooney, who has been at the shelter since December. The PSA is designed to leverage the upcoming release of a new Superman movie, which includes a character inspired by a shelter-adopted dog. The goal is to encourage more adoptions from Pet Circle, as the shelter currently has a high animal population.

Council members were encouraged to consider adopting pets, with specific mention of Mooney's friendly demeanor and compatibility with other dogs. The meeting concluded with a reminder of the importance of supporting local animal shelters and the positive impact of pet adoption on the community. The council also noted that there were three informal reports on the agenda, indicating ongoing discussions about various community issues.