Des Moines Waterworks partners with University of Iowa to address bottled water marketing issues

A groundbreaking partnership aimed at addressing the misleading marketing tactics of bottled water companies was unveiled during the Polk County Board Staff Meeting on April 2, 2025. The collaboration involves Des Moines Water Works and researchers from the University of Iowa, focusing on the impact of these campaigns on low-income immigrant and refugee communities.

The initiative was sparked by concerns raised by a Des Moines Water Works employee, who noted that advertising often suggests tap water is unsafe. This prompted an investigation into who these ads target and why. The findings revealed that vulnerable populations are specifically being targeted by bottled water companies, raising significant public health concerns.

Des Moines Water Works took the lead by funding an initial research study to explore the behaviors and opinions of these communities. Following this, Polk County provided additional funding for a second phase of research, which aims to refine the findings and develop actionable recommendations for the community.

The importance of this initiative cannot be overstated. It seeks not only to inform residents about the safety of tap water but also to empower them against misleading marketing practices. As the county moves forward, the focus will be on implementing strategies that ensure all residents have access to safe drinking water and are educated about their options. This partnership marks a significant step toward fostering a healthier and more informed community in Polk County.