Iowa Events Center Board reviews impact of new Hilton hotel on convention revenue

The Polk County Board Staff Meeting on April 2, 2025, highlighted the ongoing impact of the new hotel adjacent to the Iowa Events Center, emphasizing its role in attracting multi-day conventions to Des Moines. Board members discussed the economic benefits observed since the hotel’s opening, noting that it has successfully drawn larger events that previously overlooked the city due to a lack of adequate accommodations.

A study commissioned a decade ago indicated that the presence of the hotel could generate approximately $1.5 million annually for the Iowa Events Center. While this figure has not been updated recently, board members expressed optimism about the hotel’s performance and its contribution to the local economy. They noted that the hotel has not only increased bookings at its own facilities but has also positively affected nearby hotels, creating a ripple effect that benefits the entire downtown area.

The conversation also touched on the potential for further development in the area south of the arena, which was initially envisioned as an entertainment district. Board members acknowledged the need for additional space to accommodate growing demand for conventions and events, with discussions already underway about expanding the Hilton hotel to meet this need.

Overall, the meeting underscored the hotel’s significance in revitalizing Des Moines as a competitive destination for larger events, which is crucial for the local economy. As the board continues to monitor the hotel’s performance and explore future developments, the community can expect ongoing discussions about enhancing the area’s appeal and capacity for hosting visitors.