Atlanta secures major sports events through 2031 including Super Bowl and Women's World Cup

The Georgia House of Representatives Economic Development & Tourism Committee convened on April 3, 2025, to discuss the state's ongoing success in attracting major sporting events and the economic benefits associated with them. A key focus of the meeting was the impact of sales tax exemptions on ticket sales for significant events, which have played a crucial role in securing high-profile competitions for Georgia.

The committee highlighted the successful hosting of the 2025 College Football Playoff National Championship and the upcoming 2026 FIFA World Cup. Additionally, Georgia has been awarded the 2028 Super Bowl and the 2031 NCAA Men's Final Four, events that were previously scheduled but canceled due to the pandemic. The committee expressed gratitude for the support from the legislature, which has been instrumental in bringing these events to the state.

In addition to these major events, the committee discussed other upcoming competitions, including the Club World Cup and the MLB All-Star Game, both set to take place in Atlanta. The recent hosting of the NCAA Sweet 16 and Elite 8 games at State Farm Arena was also noted as a success, with sold-out crowds contributing to the local economy.

Looking ahead, the committee mentioned that U.S. Soccer is preparing a bid for the 2031 Women's World Cup, with the sales tax exemption in place to support this initiative. The committee emphasized the importance of these events not only for their scale but also for their positive economic impact across Georgia, including smaller events that contribute to local tourism and community engagement.

Overall, the meeting underscored Georgia's strategic efforts in economic development through sports tourism, showcasing the state's ability to attract and host significant sporting events that benefit both the economy and community pride.