Legislators propose HB 3694 to protect student athletes' economic rights in Oregon

Oregon's House Bill 3694 is making waves as it seeks to redefine the landscape for student athletes in the state. Introduced on April 4, 2025, the bill aims to protect the economic rights of student athletes, allowing them to profit from their name, image, and likeness (NIL) without facing penalties from athletic associations or their educational institutions.

At the heart of HB 3694 is a robust set of provisions that prohibits any retaliation against student athletes for exercising their economic rights. This includes barring institutions from penalizing athletes for receiving compensation or participating in intercollegiate sports while engaging in NIL activities. The bill also ensures that student athletes can receive support for expenses like food, lodging, and medical care from third parties, further empowering them to capitalize on their athletic reputations.

The bill has sparked significant debate among lawmakers, educational institutions, and athletic organizations. Proponents argue that it levels the playing field for student athletes, who have historically been restricted from monetizing their talents while generating substantial revenue for their schools. Critics, however, express concerns about potential conflicts with team rules and the integrity of college sports, fearing that unrestricted NIL deals could lead to inequities among athletes.

Economic implications are also at the forefront of discussions surrounding HB 3694. By allowing student athletes to earn income, the bill could enhance their financial stability and open new avenues for sponsorships and endorsements. This shift may also influence recruitment strategies for colleges, as prospective athletes weigh the financial benefits of attending institutions that support their economic rights.

As the bill moves through the legislative process, its potential to reshape the collegiate sports landscape in Oregon is becoming increasingly clear. Advocates for student rights are optimistic about its passage, viewing it as a critical step toward fairness and equity in college athletics. With the growing national conversation around NIL rights, Oregon's HB 3694 could set a precedent for other states to follow, marking a significant turning point in the relationship between student athletes and their institutions.