[{"_1":2,"_87":-5,"_88":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6087564,"mediaKeyId","2889515-cf08b84057d6afc1d4512cc000b1c03e","parentId",2889515,"title","Clay County tourism staff outline Northland World Cup marketing plan, propose shared website gonorthkc.com","audioSeconds",715,"startMs",1764000,"endMs",2479000,"viewUrl","/Search/View?dp=1&key=2889515-cf08b84057d6afc1d4512cc000b1c03e&start=1764&end=2479","thumbnailUrl","https://assets.pipeline.soar.com/2889515-cf08b84057d6afc1d4512cc000b1c03e/thumbnail_1764000.jpg","articleUrl","/articles/6087564/Clay-County/Missouri/Clay-County-tourism-staff-outline-Northland-World-Cup-marketing-plan-propose-shared-website-gonorthkccom","mediaUrl","https://secure.pipeline.soar.com/6087564-fa3be914184858dcde1e0a5bd0c4fd95/orig.mp4?Expires=1771012000&Signature=C~5WrGCxs6rAAHwxymQXrwkA-BeWVRnpQM~QzJcLSl63fCqOKR0Jv0WyannoB8YvtQW8YtZgTPvDqbre-B08BI3jNFN8wCNBDTaWslDEckLsEDA5tyw7YdyiOh7Qo~~z2pNiYuOx54qYrdXQ4rSuYkLeggQlPhJxPoqTLbDfskQyV~xa4L1PXhV5c~6ca0HvwRy3ITKYoeZJ7l1lCUyYhOYFEr4JULuUGigcU3feyw5i~Z6FrOhiwWF2cC0MU~PVFXJsNwBoMsXPuQu77r0BMnlN95fwOlBCD2sgoJLZR05jhbqKZpOY5m5-fIZP3N2G66Jdsw0zpLh7kFGEjX0sGw__&Key-Pair-Id=KUT5TJCACFTXG","author","Clay County, MO","date","2025-04-03T00:00:00Z","article","County tourism and marketing staff on the same April meeting presented preliminary plans to market the Northland region for the 2026 FIFA World Cup, described estimated visitor and media figures, and outlined a multi-jurisdictional website and joint marketing strategy with Platte County and local municipalities.

Diana (County Administrator) introduced Megan Softwell, the county’s tourism and marketing coordinator, who provided the presentation. Softwell summarized the global and local scope of the tournament as presented to the commission: “We’re looking at 48 teams, a hundred and 4 matches, 16 cities, 3 countries,” and staff projections for the local region included an estimated 650,000 visitors to the Kansas City matches and an economic-impact figure cited in the presentation of about $652 million. Softwell also said local planners expect the Kansas City host schedule to span 26 days in the market and include six matches in Kansas City with a quarterfinal on July 11.

Softwell described three potential base-camp locations listed in planning materials — Rock Chalk Park in Lawrence, the Compass National Facility in Kansas City, Kansas, and the KC Current training facility in Riverside — and said final selections are expected in early 2026. She told the commission the county has published an RFP for a regional website and plans to launch gonorthkc.com; the county has also applied for and accepted a Missouri tourism matching grant structure allowing a 50/50 match and secured a separate Brand USA presence on visittheusa.com via a 90/10 grant (the county pays 10 percent). Softwell said the county can receive a $10,000 matching grant for the website and will leverage the state’s matching marketing grant program for broader ad buys.

On tactics, Softwell described a mixed media plan: digital advertising (Meta, Google, streaming services and apps), print maps and visitor materials distributed to hotels and welcome centers, email capture and newsletter campaigns via a contact form on the new site, and cross-promotion with local organizations including youth soccer groups and university campuses. The tourism office is also building a cloud-based digital discount pass (not an installed app) that will include participating local breweries, wineries and bars; Softwell said Clay County’s rollout will precede an expansion into Platte County.

Commissioners asked about local assets and special events. Commissioner Wagner asked whether county attractions such as Smithville Lake would be emphasized; Softwell replied that Smithville Lake will be included in a family-friendly or outdoor itinerary and that county staff will spotlight events as cities schedule them. Commissioner Carpenter and Commissioner Wagner urged the office to highlight July 4 and the nation’s 250th anniversary events in conjunction with World Cup programming. Softwell said a county–Platte County committee is meeting bimonthly and plans to move to monthly meetings as planning accelerates; she also said staff hold monthly coordination calls with the KC26 organizing team.

Softwell closed by noting partnerships with Park University and William Jewell College and said the county’s new site and consolidated marketing will create a legacy product for the Northland beyond the tournament. No commission action or vote was taken on the marketing plan; staff were given direction to continue regional coordination and proceed with the RFP and grant opportunities.

Commissioners thanked staff for the update and asked for further details as planning progresses.","mediaType","Video","parentTitle","Clay County Commission Business Session April 3, 2025","oneSentenceSummary","County tourism staff described plans to market the Northland for 2026 World Cup visitors, including a new regional website (gonorthkc.com), joint marketing grants, itineraries, local itineraries with historic sites, and a digital discount pass for local businesses.","taxTitle","Clay County, Missouri","taxId",13661,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6087569,"Clay County Commission approves multiple resolutions, waives penalties in mailbox-fee appeal",162,1418000,1580000,"/Search/View?dp=1&key=2889515-cf08b84057d6afc1d4512cc000b1c03e&start=1418&end=1580","https://assets.pipeline.soar.com/2889515-cf08b84057d6afc1d4512cc000b1c03e/thumbnail_1418000.jpg","/articles/6087569/Clay-County/Missouri/Clay-County-Commission-approves-multiple-resolutions-waives-penalties-in-mailbox-fee-appeal","https://secure.pipeline.soar.com/6087569-27a2c6ed2ed3f549bb109f09645c918c/orig.mp4?Expires=1771012000&Signature=aoTUfNRI9lJ4bJaGf9ts-SI2d3h2APonV0B0TV1yrd2XRGW-YKKYIC1te4XVVhbX~5ud9D4yQ4e4Rfvy47XuAbYLUx0BQZ8gSUu1tVOoEvI6DMIW5p3IhhhiYE4HLe4wuzuOxduMq4xMydMWEuUv48TldbpcFUvMI7R86SG3vWCYh~7k4XUtosMLkY9l3~KkEiqDt6KtlOa5ZWZussmaWhjsF9PqeyjBRomisCgK8Dx0N6HQJcDEcR3NBJD05SVS-mPjzRGnSIGLqYYudVx0IgyxD3BaOppca0dQBqBmHMNANP~vH2i0wRyu7NXHzdkvs~rhQIDClRHlylX2UdiISQ__&Key-Pair-Id=KUT5TJCACFTXG","The Clay County Commission on an undisclosed April date approved four consent resolutions, affirmed a request to waive penalties and other fees for a resident who said she lacked reliable mail access, approved prosecutor office invoices with one commissioner recusing, and adopted a restrictive covenant restricting drinking-water wells at the Midwest National Air Center property.

The commission approved the consent agenda, which included Resolution 2024-104 authorizing invoice payments for Clay County for the period March 22–28 (383 invoices totaling $991,199.77); Resolution 2025-107 awarding an RFP to Blue Valley Laboratories Inc. for stormwater consulting for the parks department; Resolution 2024-108 to purchase a pad-foot roller from Murphy Tractor; and Resolution 2025-109 to purchase a large excavator from G. W. Van Keppel. The consent agenda passed on a 6–0 roll call vote.

Deana Jacobs, Administrative Services Director, told the commission the fee-waiver request (Resolution 2025-106) concerned a resident who did not receive timely mail and whose February e-check payment did not clear. Jacobs said, “Our records show that the bill was the original bill was sent in November to the address on record of 1010 Northwest 70 Ninth Terrace, and that an attempt to make a payment was made on February 21 using an E. Check system however that check did not clear the bank which incurred an additional fee.”

The resident, identified in the record as Megan Jacoby, told the commission she had “a terrible time getting my key” for her apartment mailbox and that she only learned the attempted payment had failed after collecting a large volume of delayed mail in March. Jacoby said she was “not asking for the return check fee of $25” but asked that “the penalties and other fees” incurred after the failed payment be waived because she had no reliable way to receive notices.

Commissioner Wellington, who spoke in support of the waiver motion, described prior customer-service problems at the local post office and said the county generally sides with residents in similar cases: “I find it difficult to hold you accountable for something like this when the post office really just doesn't do their job.” After discussion, the commission approved Resolution 2025-106, waiving penalties described in the applicant’s request, on a 6–0 vote.

Tracy Baldwin, Clay County Assessor, clarified that an $85 late-assessment fee related to the July 2024 assessment could remain because it reflected the assessment date; Baldwin suggested the collector could adjust other penalty calculations to the February date because the applicant attempted payment then.

The commission approved Resolution 2025-105, authorizing 10 invoices totaling $1,669.58 for the Clay County prosecutor’s office. The motion passed with five votes in favor and one recusal; the record lists the roll call result as “motion passes 5 in favor 1 recusal” but does not identify which commissioner recused in the vote record.

In a separate regular-agenda item, the commission approved Resolution 2025-103 accepting a restrictive covenant to address historical petroleum contamination on property adjacent to the Midwest National Air Center. Donna (last name redacted in the meeting record), Deputy County Administrator, explained the covenant would “state that we would never drill a drinking-water well for water sources at the Midwest National Air Center,” noting that the airport is served by Kansas City, Missouri, water service and that the covenant would reduce groundwater testing obligations under Missouri Department of Natural Resources guidelines. Commissioner Wagner confirmed the covenant only restricts drinking-water wells and does not prevent other development uses on the parcel. The restrictive covenant passed 6–0.

Commissioners closed the meeting after approving the regular agenda items and moved on to a separate discussion about regional marketing for the 2026 World Cup (reported separately). The county administrator said the next commission meeting will be held April 6 at 6:00 p.m. in the chambers.

Votes at a glance:
- Resolution 2024-104 — Approve county invoice payments (March 22–28): 383 invoices; $991,199.77. Outcome: approved 6–0.
- Resolution 2025-107 — Award RFP to Blue Valley Laboratories Inc. for stormwater consulting (parks department). Outcome: approved 6–0.
- Resolution 2024-108 — Purchase pad-foot roller from Murphy Tractor (capital project request). Outcome: approved 6–0.
- Resolution 2025-109 — Purchase large excavator from G. W. Van Keppel (capital project request). Outcome: approved 6–0.
- Resolution 2025-106 — Waiver of fees, interest, penalties and taxes due to alleged mail access issue (applicant: Megan Jacoby; address on record: 1010 Northwest 70 Ninth Terrace). Outcome: approved 6–0. Applicant paid remaining balance by credit card March 25; applicant did not seek reimbursement of the $25 returned-check fee.
- Resolution 2025-105 — Approve prosecutor’s office invoices (March 22–28): 10 invoices; $1,669.58. Outcome: approved (5 in favor, 1 recusal).
- Resolution 2025-103 — Approve restrictive covenant regarding petroleum contamination at property adjacent to Midwest National Air Center (restricts drilling of drinking-water wells). Outcome: approved 6–0.

Questions and clarifications from the record: the assessor noted an $85 late assessment fee tied to the July 2024 assessment that the commission identified as properly applied; however, staff suggested the collector could prorate or compute other penalties to the February date because the applicant attempted payment on Feb. 21.","At its meeting, the Clay County Commission approved several consent purchases and invoices, granted a resident’s request to waive penalties stemming from undelivered mail, approved prosecutor invoices with one recusal, and adopted a restrictive covenant for groundwater protection near the Midwest National Air Center.","actionData","errors"]

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Clay County tourism staff outline Northland World Cup marketing plan, propose shared website gonorthkc.com

Clay County Commission approves multiple resolutions, waives penalties in mailbox-fee appeal