Kansas City plans extensive marketing for upcoming World Cup tourism influx

The Clay County Commission held a business session on April 3, 2025, focusing on significant developments related to the upcoming World Cup, which will take place in the United States, Canada, and Mexico, with Kansas City as one of the host cities. The meeting highlighted the county's preparations and marketing strategies to capitalize on the expected influx of visitors and economic opportunities associated with the event.

During the session, the commission discussed the implications of a land use stipulation that prohibits drilling a well for drinking water on a specific piece of property, affirming that the county retains full control over its usage. This decision was unanimously approved, passing with a 6-0 vote.

The primary focus of the meeting was a presentation by Megan Chapo, the communications and marketing manager, who outlined the extensive planning underway for the World Cup. The tournament will feature 48 teams and 104 matches across 16 cities, with Kansas City hosting six matches, including a quarter-final. Chapo projected that the event could attract around 650,000 visitors and generate an estimated economic impact of $652 million, supporting approximately 6,700 jobs.

Chapo emphasized the collaborative efforts between Clay County and neighboring municipalities to create a unified marketing strategy, including a new website, gonorthkc.com, aimed at promoting local attractions and events. The marketing plan will leverage digital platforms, print materials, and partnerships with local businesses to enhance visibility and engagement.

The commission also discussed the importance of integrating local events, such as the July 4 celebrations and activities at Smithville Lake, into the World Cup itinerary to maximize visitor experience and encourage return visits. The meeting concluded with a commitment to ongoing collaboration and planning to ensure the region is well-prepared for the anticipated surge in tourism.

Overall, the session underscored Clay County's proactive approach to harnessing the World Cup's potential, aiming to leave a lasting positive impression on visitors and boost the local economy.