Viterbo College reviews fine arts program amid community engagement challenges

The Wisconsin Arts Board's recent meeting on April 7, 2025, highlighted significant discussions surrounding grant applications, particularly focusing on Viterbo College's Fine Arts Center. The panel praised the college's commitment to engaging the La Crosse community through live performances and cultural programming, including their Bright Star Series and free special performances aimed at enhancing community enjoyment.

Panel members noted the college's thorough evaluation of its programming and community impact, emphasizing the importance of adapting to new audience needs post-COVID. They acknowledged the challenges faced by the institution, including a deficit in 2022 attributed to low ticket sales, and encouraged the college to deepen its narrative around community engagement and programming changes.

A key takeaway from the discussion was the need for Viterbo College to strengthen its connections with the local arts community. Panelists urged the college to initiate a local study on the arts and economic prosperity in La Crosse, which has been lacking due to insufficient sponsorship. This initiative could foster greater collaboration and support for the arts within the region.

Overall, the meeting underscored the importance of community involvement and strategic planning for arts organizations, as they navigate the evolving landscape of audience engagement and funding opportunities. The Wisconsin Arts Board continues to advocate for programs that not only enrich cultural offerings but also bolster economic vitality in local communities.