Minnesota expands Market Bucks program to grocery stores for SNAP recipients

A significant shift in Minnesota's approach to food insecurity was announced during the House Health Finance and Policy Committee meeting on April 7, 2025. The committee discussed moving the "Market Bucks" program, which assists low-income families in accessing fresh produce, from the Department of Humanities to the Department of Health. This transition aims to better align the program with health initiatives and expand its reach.

Representative Keeler highlighted the importance of this move, stating that it builds on the success of the existing Market Bucks program, which allows SNAP recipients to stretch their food budgets at farmers markets. The proposed expansion, known as the Fresh Bucks program, would extend these benefits to traditional grocery stores, making fresh fruits and vegetables more accessible year-round.

Steve Barthel, director of government relations for the Minnesota Grocers Association, voiced strong support for the initiative. He emphasized that fresh produce is essential for good nutrition but often comes at a high cost for low-income shoppers. The Fresh Bucks program would leverage federal funds to reduce these costs, benefiting both consumers and local retailers, particularly small businesses struggling with rising operational expenses.

Barthel noted that neighboring states like Wisconsin and Iowa have successfully implemented similar programs, demonstrating the potential benefits for Minnesota's economy and public health. The committee's discussions signal a promising step towards addressing food insecurity and supporting local grocery retailers in the state.