Prescott officials challenge census data amid concerns over population decline

In a recent Planning Commission meeting held on April 7, 2025, in Prescott, Wisconsin, city officials discussed the implications of population projections on future development plans. The meeting highlighted concerns over declining population trends in Prescott and surrounding communities, as well as the challenges posed by incomplete census data.

City planners noted that the 2020 census indicated a population decline of approximately 2,050 residents in Prescott, a trend that is mirrored in many nearby communities. This decline raises significant concerns about the long-term viability of local infrastructure and services. The discussion revealed that while some areas, like Eau Claire and Hudson, are experiencing growth, many others are not, leading to a complex landscape for future planning.

The meeting emphasized the importance of accurate population projections for effective land use planning. Officials expressed skepticism about the Department of Administration's (DOA) projections, which they believe may not fully account for local growth dynamics, particularly in light of recent housing developments and the potential for remote work attracting new residents. The planners suggested that while the 2010 census projections were overly optimistic, the current projections might be too pessimistic, advocating for a balanced approach to future growth estimates.

A key point raised was the need to consider factors beyond mere population numbers, such as household sizes and economic growth. Even with a declining population, the demand for housing may remain steady due to smaller household sizes. This nuance is critical for planning purposes, as it affects zoning and infrastructure decisions.

The commission also discussed the geographical constraints on growth, noting that Prescott is bordered by a river and farmland, limiting expansion opportunities. This reality necessitates careful consideration of annexation and land use policies to ensure that the city can accommodate future needs.

In conclusion, the meeting underscored the importance of developing a realistic and flexible growth model for Prescott. As officials prepare to finalize the comprehensive plan, they aim to strike a balance between optimism and caution, ensuring that the city is well-positioned to adapt to changing demographics and economic conditions. The next steps will involve refining growth projections and integrating them into the land use chapter of the comprehensive plan, which will guide future development decisions.