On April 9, 2025, Indiana House Legislation introduced House Bill 1390, a significant measure aimed at regulating the advertising of marijuana and certain controlled substances. The bill seeks to address concerns regarding public exposure to these products through outdoor advertising, particularly along highways.

The primary provisions of House Bill 1390 prohibit any person or entity from advertising products containing marijuana or controlled substances listed in Schedule I of Indiana Code 35-48-2 on outdoor signs adjacent to highways. This includes a broad definition of "person," encompassing individuals, partnerships, corporations, and other legal entities. The bill empowers the Indiana Attorney General to enforce these regulations, allowing for civil penalties that escalate with repeated violations—up to $15,000 for subsequent offenses. Additionally, all collected penalties will be directed to the state general fund.

Debate surrounding the bill has highlighted the ongoing tension between public health concerns and the burgeoning marijuana industry in Indiana. Proponents argue that restricting outdoor advertising is essential for protecting public health and reducing the normalization of drug use, particularly among minors. Critics, however, contend that such restrictions could stifle legitimate businesses and limit their ability to market products legally.

The implications of House Bill 1390 extend beyond advertising regulations. Economically, the bill could impact the growth of Indiana's marijuana market, which has been a topic of discussion as the state considers broader legalization measures. Socially, the bill reflects a cautious approach to drug policy in Indiana, balancing regulatory oversight with the realities of changing public attitudes toward marijuana.

As the legislative session progresses, stakeholders are closely monitoring House Bill 1390, anticipating potential amendments and further debates. The outcome of this bill could set a precedent for how Indiana navigates the complexities of marijuana regulation in the future.