Milwaukee committee reviews age restriction changes for Allure tavern

The Milwaukee Licenses Committee convened on April 8, 2025, to discuss several key issues, primarily focusing on the proposed change of age restrictions for the Allure bar from 25 to 21 years. The meeting featured testimonies from local business owners and community members, highlighting concerns about public safety and neighborhood dynamics.

One of the main witnesses, James Taylor, owner of a neighboring bar, expressed strong opposition to lowering the age limit. He cited recent incidents of violence and public disturbances near Allure, including reports of individuals selling alcohol on the street and instances of gun violence. Taylor emphasized that these issues had not occurred prior to Allure's opening, suggesting a direct correlation between the establishment and the rise in disturbances. He argued that lowering the age limit would exacerbate these problems, potentially attracting a younger, less responsible crowd.

Colin Phillips, the general manager of Taylor's, echoed these sentiments, stating that the neighborhood had cultivated a mature atmosphere over the years. He expressed concerns that lowering the age limit would disrupt this environment, leading to increased loitering and noise. Phillips also criticized the lack of communication from Allure regarding their intentions to change the age restriction, which he felt undermined the sense of community among local businesses.

In contrast, representatives from Allure defended their request to lower the age limit, arguing that it would allow them to remain competitive with other establishments in the area. They acknowledged the concerns raised but insisted that they had implemented measures to ensure a safe and responsible environment for patrons of all ages.

The committee members engaged in a thorough discussion, weighing the testimonies against the potential benefits of the proposed change. Ultimately, the motion to lower the age restriction failed, with committee members citing the need to maintain the current age limit to ensure public safety and uphold the neighborhood's established character.

The meeting concluded with a reaffirmation of the importance of community dialogue and cooperation among local businesses, as well as a commitment to addressing public safety concerns moving forward. The committee's decision reflects a cautious approach to balancing business interests with the well-being of the community.