Board of Education approves Lamar Digital Billboard renewal for recruitment efforts

Decatur School District 61's Board of Education made significant strides during their recent meeting on April 8, 2025, particularly in their efforts to enhance recruitment and marketing strategies. The board unanimously approved a motion to renew their contract with Lamar Digital Billboards, a decision aimed at increasing visibility for job openings within the district.

The board discussed the effectiveness of their marketing initiatives, particularly how they measure the impact of their advertising. A key point raised was the tracking of referral sources on job applications, which revealed that 15 applicants cited the billboards as their source of awareness in just one month. This data will be crucial as the district seeks to refine its recruitment strategies over the next 11 months.

Board members emphasized the importance of a layered marketing approach, noting that while billboards raise awareness, other efforts, such as job fairs, also play a vital role in attracting candidates. The billboards are strategically placed across multiple locations, including Decatur, Forsyth, and Springfield, to maximize outreach.

In addition to the billboard renewal, the board encouraged members to engage with congressional representatives regarding state submissions that could impact the district. This proactive approach reflects the board's commitment to advocating for the needs of the community and ensuring that the district remains competitive in attracting quality educators.

As the board moves forward, the renewed focus on effective marketing and recruitment strategies is expected to bolster the district's efforts in securing talented staff, ultimately benefiting students and the broader community.